This book is an effort to comprehend the present media landscape. The
present human race is living in the era of a networked society where media is
playing a pivotal role in shaping and modifying society. After 1991, India
opened its doors to foreign companies for them to operate their businesses in
India. Under the ownership of foreign companies, multiple media platforms
started, especially in the domain of television, which transformed not only The Indian television industry but also impacted Indian culture.
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