Tuesday, 29 December 2020

Nasoor - Ek Falsafa by Saugata Banerjee

 


About the Book

Zindagi ke raste chalte chalte roz ki bhaggadouri mein, kayi saare tajurbe ke saath mukhatim hum hote hain. Wahi saare anubhav ko kavi ne apke saamne pesh kiya hai, kuch kavitao ke aakar mein. Asha hai yeh kavita parke aap ke cine mein dafn kayi saare baatein aapko yaad ayegi…

About the Author

Saugata Banerjee, ek madhyam varshiya, varatiya hain jinka janam aur zindagi ka bahut sa hissa Siliguri namke ek seher mein bitaa hai. Unhone apni parai St.Joseph's School , Techno Model School aur college Siliguri Institute Of Technology mein karne ke baad, jab apne sarkari naukri ke jivan mein pahuche, wahaa nayi jagah, naye log aur naye chunauti mein unka bahut sara naya anubhav aur tajurba huwa.  Iske saath saath likhne ka ichha jo unke mann mein thaa, wahi sab ki sahayata se aaj who likhne ki kagaar par, apni kitaab pesh kar rahe hain.


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Operation Mirage by Vijay Chenji

 


About the Book

Maj Gen Shiv, a recently promoted dashing General is called upon by the Army Commander, to undertake an Offensive task against Pakistan in the Western Sector. He is simply elated. It is a TOP SECRET plan. Rehearsals are carried out. Nothing is left to chance. To Shiv it is an Operation that could alter the history of the Indian sub-continent. Everything is perfect. But even the best of plans do not go as per script. Just a few hours before launch of the Operation, something has gone horribly wrong. The whole plan has got compromised. A shocked Shiv knows the culprit is someone close but not sure who. He is in a fix because the only one who knows about the plan besides him is none other than his boss.

Set in the back drop of 1971 War between India and Pakistan, Op MIRAGE is a military fiction describing thrilling account of glorious ups and downs and uncertainties of war.

The book is about fighting between two bitter neighbors who are shackled by unpleasant history, syncretic culture and complex relationship. It covers in detail about how Pakistan was cut to size leading to emergence of Bangladesh. The book gives a glimpse into the working of Pak espionage and intelligence agencies.

The reader also gets a fair idea as to how India lost opportunities to exploit a grand victory.

Although the plot of this book is a military fiction it is based on some of the true events which the author who participated in the war personally experienced .

To the present generation who find it hard to believe that Bangla Desh was East Pakistan this book is a must read.

The language used is simple and free of technical jargon so as it make it is easy for non military readers to follow and enjoy.

About the Author

Col (Dr) Vijay Chenji is an alumnus of National Defence Academy, Khadakvasla, Pune. During BanglaDesh war of 1971, he saw action on the Western front. He has served in the north-east in counter-insurgency operations, at the world's highest forward airfield at Fukche, in Ladakh, ( where his Company was deployed), in Sikkim Heights, Rajasthan desert. He participated in joint exercises with Navy and Airforce while commanding the Amphibious Battalion. He is recipient of Army Chief's Commendation Card. He has masters degree in ancient history and a M Phil . He holds a PhD degree. He is widely travelled and has visited over two dozen countries.


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KNOW YOUR RIGHTS on Staff Compassionate Appointment Scheme by Sankaran Srinivasan

 


About the Book

The other side sun set is sunshine .From Womb to the Tomb:   The sun shines on a clear conscience Yes! The other side of Sunset is Sunrise.  The sun never sets.  It is only an optical illusion in real life.  The sudden jerk in the family on the death of a bread winner gives rise to seismic shocks.  The feeling of security drops to zero and insecurity reigns.  The grief stricken family goes through mental agony. the genesis of this book lay in the long felt need for compilation containing authentic and updated case laws  materials drawn from various resourceful materials which collected and compiled as notes on know your   rights  on  law and practice  of compassionate   Appointment     in GOVT. offices  PSU’s & PSB’s .. Over the years it was greatly felt that a standing reference material which helps a member to understand and grasps various aspects of labour laws   in simple language beyond jargons is necessary. This book is for all. The objectives of this  book  are to enable  activists  to understand  important  concepts  of the  objectives    and  law  of compassionate  appointments,  with practical illustrations and to get insightful understanding  of changing environment of needless query raising  e approach followed in banks and other sectors and impact of the subjectiveness  with which it is raised.

About the Author

The author Mr. S Srinivasan is a man of many passions- Union activist by profession, a pioneer in the bank employees’ union movement, a social empathist, an ideologist, a mathematics enthusiast, a teacher, a writer and a man of deep humanitarian conviction He became an activist for the rights and moralities of the staff in the banking sector, soon finding his way up the value chain in the All India Overseas Bank Employees Union and ultimately serving as the General Secretary of the Union for 23 years. In the year 1991, he was first appointed as the workmen director on the Board of Directors of Indian overseas Bank. During his tenure, he continually strived for the betterment of the bank and its people, and in making them aware of their rights and responsibilities, and in motivating and mobilizing them to follow their conviction. He successfully established innumerable historic welfare schemes, benefits, and inimitable settlements for the employees and authored, compiled and published several trade union information books and essays; his most significant work being the ‘Know your Rights’ volumes which was recommended as a reference compendium of Service Conditions by the management of Indian Overseas Bank to their respective regional offices.  After superannuation he two books on “Know your Domestic Enquiries”. Volume 1 deals with ‘know your defence’ in domestic enquiry,  Know art of cross examination in domestic enquiries & Practical Guide to Defence Representatives in Handling Charge Sheets and Enquiries which is popular and  available on Amazon.in, Flipkart, Infibeam, Notion press website, . EBook, Google platforms. He is an aficionado of alternative therapies. he has been  gathering information and making notes on this subject for the last 15 years on various complementary therapies also  had also participated workshops, camps  on some of these therapies Experiencing in practical life when it comes to treating a pain management, there's clearly no one-size-fits-all answer he found with success in sujok acupesure for treating completely his chronic back pain and became an aficionado of alternate therapies. Now he runs on treadmill with the speed of 6km/hr. , climb the stairs independently and has done 8  trekking  in Himalayas with his friends .The success of efficacy of alternate therapies he experienced   provided the impetus, inspiration  to him to come with compendium of his documented collection over a decade  in this book . In effect, this book makes a humble effort in finding a genuine and truly helpful lifeline for many people, giving  important  popular alternate therapies in SINGLE WINDOW for ready reference , self-study and self-treatment as it primary objective I hope the book will be useful to who look for effective alternate remedies each chapter such as Sujok therapy ,Auricular Therapy ,Acupressure, Emotional Freedom Techniques(EFT)  Reflexogy,Science Behind Mudras, Get To KnowYour7Chakras,Pranic  Healing,Rudraksha Therapy,  Osteopathy., Homeopathic Medicines For Common Ailments,  Indian Home Remedies, Vedic Remedies (Mantras For Common Problems and above all   Glimpse Of The Human Body  ,Understand Your Blood Tests, Important And  Simple, Easy Health Tips & Checking  Your Body Parameters, complementing each other in a SINGLE BOOK explained lucidly and reader friendly . All the best. Tathastu!   (Whatever you demanded it will soon be fulfilled by the grace of Almighty)  


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Tuesday, 22 December 2020

THE MAD AD YEARS by Tapas Gupta Aryani Banerjee

 


About the Book

THE MAD AD YEARS, India’s first advertising fiction, with top advertising agencies in India as the backdrop, brings into light and uncovers scandals and exploitations in the real world of advertising through the eyes of the protagonist Prashant Gupta, who has worked in some of the largest agencies in the country for nearly forty-five years.

The story encircles his journey from being a 22-year-old simple graduate from a traditional joint family in Calcutta who in 1976 accidentally gets a job of a Management Trainee in India’s most glamorous and second largest agency, to rubbing shoulders with business tycoons and famous industrialists, to witnessing dramatic and salacious incidents and being directly and indirectly involved in many instances that changed Indian advertising forever, and to becoming the owner of a hundred-crore agency, later in his life.

Tangy, wild and bittersweet – THE MAD AD YEARS is not just a book but an irresistible concoction of ink on paper that makes you visualise the characters and incidents as if they are moving and happening right in front of you – it is a lot like the bizarrely beautiful coffee-cherry tea Cascara – it ceaselessly makes you crave for more – as your flip through the book, you will keep letting your soul feed on the intoxicating urge to explore how the story unfolds.


About the Authors

Aryani Banerjee, author of successful novels ‘Little Longer Than Forever’ and ‘Shadows of Solitude’, completed her schooling from St. Paul’s Boarding & Day School, and graduated from St. Xavier’s College, Calcutta. After pursuing her Post-Graduate Diploma from Times School of Journalism, New Delhi, she began her career as a content writer. While working in NewsX, she realised her inseparable bond with ink, and decided to become a storyteller. The Mad Ad Years is her third book. Tapas Gupta is a veteran advertising professional with over four decades in the profession. He owns one of India’s largest independent advertising agency networks BEI CONFLUENCE, which he had founded in 1998. Over the last 22 years, Tapas Gupta has been an ace advertising entrepreneur, steering his organisation to become a 100-crore agency network today. He is the former CEO of a McCann-Erickson agency in India and the former Director, Corporate of McCann Erickson India. The Mad Ad Years is his debut novel.


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Inspire the artist in your child by Dipti Pandit

 


About the Book

This art book is for pre-primary scholars where they find interesting hand made content for trace drawings. As we know, drawing is the first hand writing of young kids. These dot drawings will build their artistic approach, memory, imagination and concentration and will also improve their fine motor skills. This book will encourage young kids to develop an interest in art as well as it prepare them for the formal hand writing for future.

About the Author

The author of this book is an entrepreneur. She is passionate about drawing and painting and often tries to look for ways to make drawing easy and interesting for young kids. She is an electrical engineer and holds a post-graduate diploma in Marketing and PR. Author's website:https://www.twopencil.com


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Reaching the Mirage called Happiness by Mrinal Nag

 


About the Book

‘Reaching the Mirage Called Happiness’ written by Brig. Dr. Mrinal Nag is an endeavour to apprise fellow human beings that happiness can never be achieved by chasing it. Happiness drifts away like a mirage if we chase it but can be easily achieved by all of us if we learn to share our success with fellow human beings of the society especially with those who are poor, needy, and sick for no fault of theirs; those who need our help to be happy. Approximately 1.3 billion out 7.8 billion people in the world at present are poor and hungry. There are millions of people who are needy and sick in various parts of the world. People like Bill Gates, Warren Buffett, and many others are donating to help the poor of the society. People like Florence Nightingale and Mother Teresa offered selfless service to the sick and helpless people of the world. Doctors and Nurses treated Covid-19 patients at great risk to their own lives. All these people are great examples for us. They inspire us to donate to the poor and offer our selfless service to the sick and helpless. The mindset of giving back to the society will only come to us if we learn to become good human beings first, which precedes being human. The ingredients of DISCIPLINE, if followed properly, can make us good human beings who would develop a mindset to help the needy and would even donate our own body organs to be used after our demise. The book has suggested a World Charitable Fund Trust to help the poor of the world in addition to the existing organisations. It has also suggested a recipe to achieve happiness which, if followed, will ensure happiness for all. This book may prove to be very useful for all parents, teachers, students, and young ones, to decipher the secret of achieving happiness.

About the Author

Dr. Mrinal K. Nag is a retired Brigadier of the Indian Army. He served in the industry for 6 years in senior positions after retirement from the Army. He shifted to the field of education in 2006. He was the Director of an MBA Institute in Mumbai, and a Founder Member and The Chief Advisor of another MBA Institute in Mumbai. He has an M.A. in Economics, MBA in Materials Management, LLB, and Ph.D in Operations Management. He is a Faculty and The Chief Advisor of Podar World College, Mumbai, affiliated to the University of London with Academic Direction of London School of Economics and Political Science (LSE) and University of Wolverhampton, UK. He was awarded Golden Globe Education Leadership Award by The World Education Congress in 2017 at Kuala Lumpur and Distinguished Educator Award in 2019 at Mumbai. He, along with his wife Dolly, is involved in giving donations to Charitable Services. According to him, the major part of the earnings from this book will also be donated for Charitable causes.


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Thanganaat (Gujarati) by Parag Pandya

 


About the Book

The book of Gujarati Couplets collection named “Thanganaat” is not simply 2-3 liners but its philosophy of greatest chapter of life that is Love and Romance. Its polite Hellos exchange between lovers. It speaks for carefree  attitude like – “I puff away the worries with the smoke.” Then it takes to the agony of separation of lovers as usual. From there the sharp turn to 3 phases of life – Childhood, Youngness and the most romantic phase Oldage. It guides the readers to how to enjoy  ageing process without fear of death. It’s in true spirit “Thanganaat” means dance of peacock….the spirit of life .It has a ‘Midas touch’ of love . Love and Romance is something which you cannot express in a standard way of saying “I Love You” but in different form and style. “Love and Romance ” keeps you young forever and age becomes merely a number. The book speaks of LOVE so much making

About the Author

" Parag ' an Electronics Engineer by qualification grew taller with his height of achievements in Industrial world with years of experience at helm of affairs for various companies. He then marched his journey further as Turnaround Expert and stepped up to score a mettle in corporate world of building companies from scratch. He was instrumental in treading his way and establishing footprints on Global platform. Year after year he kept raising his bar and reached to peaks of corporate glamour. He became the root of growing business conglomerates and became the face of company for reputed firms in Gandhinagar city of Gujarat state of India. Through his knowledge and expertise he churned out loss making enterprises into profit making global entities. Along the path he mentored budding entrepreneurs and helped them succeed."


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