Tuesday 15 February 2022

Pushtimaargya Pichvaai- Shri Krishan Ki Aaradhna by Anu Julka

 


About the Author


Anu Julka is a freelancer from North India.   She received a Bachelor of Information Technology (IT), Master of Computer Applications (MCA) from Punjab Technical University, M.A(English), and M.A(Hindi)from Lovely Professional University  India. She is a Happiness Program teacher with the Art Of Living Organization founded by Sri Sri Ravi Shankar Ji. In 2008 she got an opportunity to do research on Pichwai Paintings with a prestigious college of Punjab. The experiences during the research work brought tremendous changes in her life, which motivated her to write a book. Her first book with Partridge Publication (USA) got placed in Miami Book Fair USA in  2018. She is the producer of devotional music albums too. 



About the Book


The Pichwais are the complex Paintings of Nathdwara (Rajasthan) on textile. These paintings are the traditional paintings of Pushtimarg which are designed for the idol of Shrinath Ji. Pichwais are hung behind the Shrinath Ji idol. These paintings elaborate the Leelas performed by Lord Krishna as a child. The paintings are of size 8 by10 feet. The Pichwai painting technique is taught under the teacher-disciple tradition.




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Mere Mann Ki Adhuri Baat by Parimal Srivastava


 

About the book


A book of poetry for everything that's unfinished in life..


About the author


An engineer by profession and a poet by heart, Parimal Srivastava, has been writing for himself all his life and this is his first attempt at collecting everything in form of this book.


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Meri Nazar Se..... by JITENDER KUMAR KASHYAP


 

About the book


 "The name of this book is MERI NAZAR SE because whatever is written in this book, I have written about someone's life, some have happened to me, the rest happened to my friends also and which I felt everyday. That's what's written."


About the author


"My name is Jitender Kashyap and I am writing a little bit since long ago, but whatever I used to write, I used to write it in my diary, my special friend forced me to take this book to the people and because of that it The book is in front of you all today."


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WAVING AND FLOURISHING 'THE GRASS UNDER FEET'


 

About the book


SHORT DESCRIPTION OF THE BOOK
This is an anthology of poems on various themes basically from a woman‟s perspective, whoever is in search of „SELF-IDENTITY‟. The book is divided into two parts. First part has poems on various themes and the second part is dedicated to my mother. „GRASS‟ here represents a depiction of such females not only in Indian but all over the world where „PATRIARCHY‟ still exists. A woman is being choked to breathe forcefully, starting from her birth till the end of her life. She undergoes many a perception like the existence of human beings on the earth, real meaning of life, harsh reality of death, definition of true love, reality of relationships, existence of god, reality of religion &caste issues, value of moral & spiritual development, concept of nationality & world citizenship, brutal reality of gender & disparity, importance of female education, realization of male dominant society (its‟ customs and absurd beliefs), meaning of self-growth, identity & recognition. In this journey, having a lot of experiences, she definitely finds out the real face of this world and society. This situation gets very grim when she proves to be an ambitious one to explore her.


About the author


Ritu Aileen has been working as Lecturer in English since 2014. Born in 1980‟s, she belongs to a middle class traditional family. She is a M.A. (English), B.Ed., M.Ed., NET (Education and English) and GATE 2021(IIT BOMBAY in 2021). She loves to write poems, read books, listen to music, sing songs, dancing, making rangoli, nature photography and what not. She is a peripatetic one, a green panther, a literature lover, a knowledge seeker, a nature lover and believer of Existential Theory. She is a Star-Gazer. She loves to sit silently in the lap of nature. She loves to read „Absurd Literature‟. She follows the path suggested by Osho, Sadguru and Gautam Buddha towards spiritual development. She always finds a way out of each difficult situation and circumstance of life. Her fame among students and friends is because of her open and broad-minded nature and her polite and straight speaking manner. She bears kindness in her heart and explores ways to spread Humanity and Virtues around her which is dying everywhere.
Ritu Aileen
ritumarch2012@gmail.com


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And Quiet Flows the Teesta & Other Poems by Saakal Ulysses Dewan

 




About the Author


Writer, columnist, and social activist,  Saakal Ulysses Dewan is a regular contributor to his hometown Darjeeling’s online news portals,  Darjeeling Chronicles and Darjeeling Times, and local dailies on the contemporary issues of politics, social activism, and environment. A navy veteran with a keen interest in social work and the environment belongs to a rare breed of versatile writers who can get along with disparate thoughts with uncanny ease. And Quiet Flows the Teesta & Other Poems is his first work that deals with diverse experiences of his life over the years. When he is not writing, he spends his time promoting sports in his community.



About the Book


And Quiet Flows the Teesta & Other Poems is a collection of poems that are based on themes as diverse as love, politics, and science. As the title of the anthology suggests, the book seeks to highlight the plight of the river Teesta, which is culturally significant and a major river in the Sikkim-North Bengal riparian region of the Indian sub-continent. The river worshipped by the indigenous Lepcha community has been exploited for hydel power generation in the face of opposition by the peace-loving community and environmental activists who are concerned by the ecological repercussions of the development. Drawing inspiration from Lepcha community myth, the book begins with stifled love between Teesta and Rangeet rivers and celebration of nature’s beauty by the poet. The poems run through the entire spectrum of the poet’s experience affected by the events occurring around him, from the perspective of his personal love to the challenges posed by decadent politics, environmental pollution, and the Corona pandemic. In his anthology, the poet weaves a child’s curiosity with a lover’s intense passion tempered by a philosopher’s sagacity. Peppered with philosophical, satirical, romantic, and imaginative elements, the anthology presents an eclectic feast of different shades of human emotion to be relished by the readers.




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Asatoma Sadgamaya A Path for One by Kanishq Gitam

 



About the Author


Born in Vellore, a town in the southern Indian state of Tamil Nadu, he went on to complete his bachelor's in Physiotherapy. For a couple of years, he pretended to be a Physiotherapist before
he flew to the Philippines to pursue a degree in Medicine, or that’s what he told his parents. After his second graduation, when people started addressing him as “Doctor”, he had no idea who they were talking to. He hung up his stethoscope and bravely attempted to make the world understand him because the vice-versa wasn’t happening. He finally realized why the legend Michael Jackson had sung about “Starting with the man in the mirror”. During the second lockdown imposed in India due to the COVID pandemic, he realized he was pregnant. He delivered this book in four months.


About the Book


What began as an attempt by the author to compile his poetry, which he had written at various phases of his life, led him to the realization that a narration of the experiences that had inspired them was needed to complete the picture. A portrayal of interesting personal experiences provides the reader with a peek into his mind and personality, while his honest self-introspection is meant to encourage the reader to do the same. The author eventually presents the spiritual understanding he has gained through those very experiences, which he believes is the need of the ‘current-social media-convenience-hate’ hour.



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Kobita Samagra by Ranjit Sharma

 



About the Book


Kobita Samagra" is the lifetime compilation of poet Ranjit Sharma's introspection, passion and association with common man and nature. Poet has unveiled the core exotic beauty of nature. Simultaneously he has expertized in simple rhyme with a stream of consciousness. Poet has painted the word picture touching with the rustic culture of Bengal. His keen touches explored human values, plight and love, amity and bonding. Poet has tried to focus the reality through his "Boidik Baul"


"Manusher Kichhu Soi Na" "Ami" and eternal death, separation through his poetry "Train Aschhe Drutogami".Obviously, the poet plays with the words taken from the soil of his motherland. Initially, the first leaf opens with the dedication to Almighty " Hate Khadi" and it's the journey is ended with an eternal parting that is absolute.  Poet loves mankind and every feat of nature that has been reflected in the book. 




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Monday 14 February 2022

SexCare by Dr Sakshi Tickoo


About the Author


Dr. Sakshi Tickoo is a Mumbai-based brown, queer occupational therapist, counselor, and founder of Sex, Love, And OT, actively working in the fields of sexuality & mental health wellness and rehabilitation.


Despite being a new grad with experience of 3 years in the field, she caters to people of all age groups and occupations globally. Apart from being a therapist, she also illustrates and creates content socially to make medically accurate sexuality education fun and accessible for the global community.



About the Book


SexCare is a self-paced, reflective workbook that helps in challenging the conventional ideas about sex, identifying barriers (internal, external, and relational) that limit one from experiencing their true pleasure potential, and encourages to set an action plan through guided activities and sensory practices that can be incorporated in a daily routine; prioritizing sexual pleasure and wellness in ways that are practical and convenient. Through this book, one shall focus on exploring and experiencing pleasure holistically in various parts of their lives by enhancing sensuality, connection, and intimacy with oneself and/or their partner(s).


The workbook addresses people in a gender-neutral language without assuming their orientations, abilities, limitations, and/or relationship styles because no matter what your identities are, pleasure is a human right and everyone deserves it!




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Strategy: From Concept to Execution, A Compendium by S. MUKUNDARAJAN

 



About the Author


Mukundarajan has served in strategy and corporate planning functions in leading public and private organizations in India, Bahrain, Saudi Arabia, and Qatar. He is a mechanical engineering and management graduate.



About the Book


This book will serve as a primer in strategy concepts, strategy execution, and enterprise performance management for management students and young practicing managers. The book apart from concepts and execution details touches related topics like Risk, Strategy communication, Disruption, and the Role of analytics in Strategy management.




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Te Pakke Premveer by Shivaram Mahajan

 


About the Author


The writer of this romantic novel is Shivaram Mahajan. He had been a senior lecturer of English for 19 years and Principal at Arts, Commerce, and Science College Dist.  Jalgaon Maharashtra India. He was elected as the Senate Member of the North Maharashtra University Jalgaon, Maharashtra, India. This novel, Te Pakke Premveer is the first book of the author.



About the Book


"Te Pakke Premveer" is the romantic story of Vijaya and Shiv's true, selfless, genuine boundless love. Shiv and Vijaya fell in love at the first glance !! Their love develops step by step: self-introduction, then friendship, real faith in each other turns into genuine love.

Shiv and Vijaya neither belong to the same caste nor of the same financial status. This creates a lot of obstacles in their path of love. Without getting disturbed or discouraged they face all the challenges! 


It's very interesting to witness whether they succeeded to conquer all the hindrances in the journey of their love.


Love is not Lust. Love is Worship !!  is the keyword of this novel. This novel is a wonderful piece of the imaginative mind of the writer. This book is a romantic love story that soothes the reader's heart injuries! The book is a light social comedy that gives entertainment and messages simultaneously !!



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DIGITALIZATION OF BUSINESS PROCESSES - A Systems Approach by Dr L R Chary, MS Mallika Ladi

 


About the Author

Dr. L R Chary, former executive director of the Shipping Corporation of India, a Ph.D. in Control Systems Engineering and Automation, has straddled the two distinct worlds of academic research and corporate responsibility for over three and a half decades with equal ease. He has to his credit over thirty research publications, has presented papers at various conferences, worldwide and has published a book on management science. A recipient of several awards, Dr. Chary is a maritime consultant and a distinguished maritime academician.


Mallika Ladi who has had a brilliant academic career is a commerce graduate with distinction, an inter CA and CS, a certified SAP- FICO  consultant, and an entrepreneur. Under Dr. Chary’s mentorship, she is probably the first accounts professional to master the art of applying

advanced systems engineering concepts for the analysis, synthesis, and integration of accounting systems and processes, as presented in this book.


About the Book

In the past two decades, several organizations have gone in for the implementation of ERP in their respective organizations, but with mixed results. Wherever the implementation has not produced the desired results, the client organization has invariably blamed the implementer of ERP for the failure to deliver the deliverables while the ERP software implementer has blamed the client organization for not being able to specify exactly what they want and thus the blame game goes on. The real reason, however, for the failure of ERP lies neither with the client nor with the implementing agency/ software company. This failure is attributable to the lack of a standard approach or methodology to describe the business process in an unambiguous manner so that the ERP implementer and his client organization are on the same page. It is, therefore, felt that an Out-of-the-Box solution is the need of the hour, hence this work. This book, inter alia, suggests a systems approach to the implementation of ERP so that there is no communication gap between the implementer and the client and the project is implemented successfully to everyone’s satisfaction. Case studies and examples based on Artificial Intelligence/Machine Learning and allied techniques as applied to business processes are also presented in this book.



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Tawaaf e Aalam (Truth of the Life) by Dr Arshiya Kausar

 


About the Book


The draft of the book “Tawaaf-e-Aalam” is infront of me. These articles compiled under 44 different titles on different situations. This is the charactersitic of each and every article

that they are decorated during and at the end with poems and poetries. Therefore the article which was initially presented in the prose later it was molded into poem to solidate the article.( there is no consideration of criticism on her poems at the point).


The research of the author is exhaustive with Qur’anic thought. For this reason, Quranic references are also found in her articles, Ahadith are the cognitive nucleus of all the articles of “Tawaf-e-Alam” .All articles are neutrons and protons of this nucleaus.But these articles divided into numerous topics.all the aspects of training which are essentials in the intellectual building of islamic life are stipulated numereous titles. Similarly dr. Arshiya Kausar decorated her articles with them .


Dr.Arshiya kausar based her thoughts on monotheism, Hereafter, Prophethood, the misery of the world and human life, God’s love for His servants, terrible condition at the time of death, the value of time, Jihad is a form of justice, understanding of holy quran, the grave is a first destination of the hereafter, Importance of repentance, relation with god , importance of the believer life( momin and muslim life) , the holy quran is a source of knowledge, good behaviour, merciful reward , muslim is a traveller of truth, disadvantages of hypocrisy , drawbaks of illetration and importance of good morals in the sight of god at etc.


Writing style of Dr. Arshiya Kausar is as following .


☆The world is just a darkness, where the lamp (life) is lit for a quite while. This lamp will be extinguished shortly with a gust of air (death), and everything will be destroyed  “(original / native place)”.

☆ As long as everything of the world is moldested and veiled, its beauty, purity and decency are preserved. (Secrets of goodness)

She writes following about the miracles of the prophets.

☆ There is such a difference between the magic and miracle that magic covers the eyes and miracle uplifts the curtains / veils over the eyes. Miracle is a reality to which world’s greatest magicians inclined. ( you are also a miracle)

☆Further She says: “This is the religion of Islam which has not bound anyone to use the consciousness but has given freedom to live with its consciousness.” (Jihad is a justice)

☆She writes that the examining world where we live is full of blessings.

This (world) is a sea of God’s love. If we drown in it, we will neither find shores nor

borders. (Creation of the world)

This compilation is a bouquet of different thematic flowers. Occasionally (From time to time) feels its different fragrances. At the end of each dissertation, Dr. Arshia Kousar has also given glossary of meanings for difficult and eloquent words for the the reader if he/she does not remember the meanings of the proposed words, it will help him to understand the article.


About the Author

Dr. Arshiya kausar Author of the book “ Tawaaf e Aalam” from nanded district of maharashtra is an intelligent, resourcefull, and well known woman . She has done B.A.M.S. in medicine , little bit awared about religious science , studied some classes of Alemah (islamic degree), also interested in politics , working as a corporater since 2017,Not only that this woman have been the Vice.chairperson of the women and child welfare committee in Muncipal Carporation Nanded. She is also a social activist, speaks boldly on national issues and her vision about the politics that

“Humanity, Uniformity and Love are the big weapons who holded these weapons” he/she is a big king .


Dr. Arshiya Kausar constantly raises her voice for the poor, the needy and the oppressed.

In addition, Dr. Arshiya Kausar is also associated with many arts. She loves painting, Sketching art and craft as well as writing and in all these skills she has received many honors.

This book is the thoughtfull result of her writing passion.


   A prominent characteristic of Dr. Arshiya kausar she has read holy quran with translation,interested in translation and she has received translation education. Even so, Maulana Muhammad Ghias-ud-Din has run many circles of men and women in which special practice of the translation of Holy Quran has been imparted.Maulana Muhammad Ghias-ud-Din is a teacher of dr. Arshiya Kausar from who she received education of holy Quran translation.



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Wednesday 9 February 2022

Kya Aap Chune Gaye Hain by Sanjay Walter Karan


 

About the book


Nature has a basic law and if someone wants to succeed in life by breaking those rules, then this effort of his does not work and that person falls from the pedestal of success and reaches the threshold of failure. This Book will help you to learn the same rules and help you to achieve spiritual, mental, social, and economic growth and success in your life.


About the author


I was born in Gonda a district in Uttar Pradesh. I completed my education from the same place and I believe that all my life I have done anything Which has been of any benefit to anyone. Now along with my daily work, I am doing something that will help people to become self-reliant. With the help of this book people can learn how to make the best use of their time and move forward and achieve success.


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Shayar by Sahil Makker


 

About the book


Midst our mess, we find someone who brings us hope, love, and affection. We plan things, but sometimes they don't work out, and life happens. The book is nothing else but stories of Love & Heartbreak.


About the author


Sahil is a poet and a lyricist. He loves to tell stories through the best way he knows and that is poetry. For regular updates, you can follow him on his Instagram - @_.makker._


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Ek Garam Chai Ki Pyali Ho by Rhea Matta


 About the book


Ek Garam Chai Ki Pyali Ho is a compilation of shers/shayaris/poems based on the writer, Rhea Matta’s experiences and observations in life. Through this book, she has tried to pen down, succinctly, several emotions that she has felt. The book is simply the writer’s heart and soul for the world to see, and seek comfort and strength from. Each sher/shayari/poem also has an illustration based on it, illustrated by the writer’s sister Pooja Matta.


About the author


Rhea Matta is a lawyer in the day and shayar at night. She is based out of New Delhi, India and practices Nichiren Daishonin’s Buddhism to wade through life’s challenges. She enjoys reading, writing and spending her evenings under the stars. Ek Garam Chai Ki Pyali Ho is her first book, and is Rhea’s way of communicating her emotions to the world.


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Monday 7 February 2022

Deal with draveen by Tushar Tandwalia


 

ABOUT THE BOOK



My endless love and infinite guilt unleashed his revenge for blood.


A man named Tiyash, is dying in his car after a brutal attack on the outskirts of Gurugram. He takes a long breath which is supposed to be his last and finds himself in a place where there are no living beings. A surreal red atmosphere envelops the place, with an eclipsed sun and two bright lights running end to end. He meets a strange man in the wilderness named Draveen and they both get comfortable with each other and Tiyash shares his broken love story with him. Draveen offers him a deal and asks for something in return.

But who is Draveen? What is this place? What deal does he offer? What does Draveen really want? And why did he choose Tiyash? A series of murders take place and the police investigation begins. A love story turns into a horror story and then a revenge story. An Aghori awakens and realizes there is a war coming which will shake the loka (realms). Is this destiny taking its shape or karma fulfilling itself? But in the end, will love win?


The book is a horror romance fiction that touches various aspects of mythological beliefs. It is the first in the trilogy.  


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Santan Kaliyug ki- kahani sangrah by Ravi Kumar Teotia


 

About the book


In this book, I have selected the best of my stories, In which I have tried to portray some of the social & educational reforms in front of readers and society. In my book, I have tried to tell society about the behaviour and negligence of youth
generation toward their parents.
In this connection, I have selected the 11 best stories. In
which my Ist story & Santan Kaliyag ki", an Army Constable Ram Singh due to his hard work, dedication and right parenting make his son lieutenant in Indian Army. When Ram Singh asked his Col. regarding NDA. His Col. misbehaved and insulted him after this bed experience Ram Singh took a vow that he will
make his son an Army as Officer in future.
His son got married, he neglected his parents and then left the parents in an orphanage and isolated completely.
My other stories are Agni Parichha, vapsi, Sewak, Sanyog,
Swami, Kul kalank, Subah ka Bhula, Nakal,Chhama &
Martubhoj.


About the author


 I was born 3rd Jan 1957 at Village Gothani District Bulandshahar U.P. When I was 5 years old, My father passed away.
Education:- I took my basic education of Ist to 12th from U.P Board. In my family due to a court case on the ancestral property. My education was laid aside. Due to my poor family economic condition, I have burdened a dept of Rs. 20,000/- in the year 1975. With my own
determination and persistence. I completed my bachelor of art and then did my masters in two different subjects which are Hindi &Philosophy from a recognised University.
Career :- I joined CISF as a constable in 1976. Then I cracked CISF Sub Inspector Examination in 1984 and successfully got promoted as an Inspector in 1991. I took VRS from CISF in 2002 and joined reliance security as assistant Manager in 2002. I got promoted to
Senior Manager in 2011. I got retired from the world largest reliance refinery and petrochemical complex, Jamnagar, Gujrat. After retirement, I am permanently settled in Agra U.P.Career as a writer:- My some articles and short stories had published in CISF magazine sentinel and got rewarded for the same. Now my Ist fiction collection Santan Kaliyog ki is under publication.


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Family & Lies by Sara Fayaz


 


About the book


"“Hey, I am Lee Nayeon a 15-year-old living the perfect life.” Lee Nayeon’s life looks perfect from the outside but her most well-kept secret is the reason she struggles every day (her secret she’s the daughter of a well-known mafia). But that’s just the beginning of the many secrets this family is built on. Embark on the journey with this fifteen-year-old as she uncovers the lies of her family. Be sure to fasten your seatbelts as this roller-coaster ride is full of shocking surprises and twists."


About the author


 "Sara Fayaz is a home-schooled teenager. She’s a science nerd who loves literature and uses music to disconnect from the world. She’s the eldest of her four siblings and her family means the world to her. As a child, she always dreamed of being an author. She has competed in numerous elocution competitions and secured first place almost every time. She loves experimenting with different writing styles. Family & Lies is her first fully completed book, which might just have a sequel."


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Saturday 5 February 2022

Time to Explore An Anthology of Poems by Ajit Karigar


 

About the book


 Deploring the gross materialism of the modern men, who have been ruining natural
resources ruthlessly the poet implores earnestly to save the same for the generations to come to
rid of their curse and to earn their bliss. Young poet Mr. Ajit's adoration of human values and
virtues, issuance of clarion call and earnest appeal to the present day youth to develop rational
and scientific approach to the festivities speaks volumes about his love of humanity. Celebration
of mother's affection, feeling of pride for motherland, appreciation of the beauty and greatness of
Mother Earth are the stock- in trade of his poetic utterances.
Good manners are good basis of good life goes an adage. It is good manners and
etiquettes that bring dignity to humans who are the dazzling jewels in the crown of God’s
creation. Hence the poet holds high several mannerisms in host of his poems. His fervent wish
and ardent hope to usher in better and beautiful prospective world are the flora and fauna of this
poetic creations. Let this budding, sensitive, sensible poet scale a lofty literary height and
succeed in his endeavor to convey his tender passions genuinely through poetry to increase the
happiness of readers.


About the author


"Ajit M. Karigar (MA, PGDT, B.Ed., KSET) Has completed his masters in English at Rani Channamma University, Belagavi Karnataka. He has interest in writing poetry and short stories. The major themes of the poems concern with mankind and his treatment towards Mother Nature. He loves reading works of D.R. Bendre, Kanaka Das, Kuvempu, Gulzar, Ruskin Bond, William Wordsworth, John Keats, Robert Frost and so on. He loves reading, travelling, animals, nature, teaching, badminton, cricket and most of all spending time with family and friends. Right now he works as lecturer at KLE’s Basavaprabhu Kore College, Chikodi. Dist. Belagavi. Instagram: Ajit_karigar Facebook: Ajit Karigar Twitter: Ajit Karigar Snap


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THE CHAOTIC SILENCE by YASHVI ITALIYA


 

About the book


The chaotic silence causes turmoil in flowing water. It is about how there is chaos inside us but we choose silence to express it. It is about how there are voices in our head but it goes quiet the moment we open our mouth.


It is a journey where chaos and silence walk hand in hand.


About the author


Yashvi Italiya is a poet and an author of two poetry books that she wrote in her teenage years. She is also a mental health student and many of her poems are based on that. Her words will melt your heart like the ice cream cone tattooed on the back of her earlobe.

Like poetry breathes words, she breathes poetry.

To know more about her journey as a poet, her love for ice creams, and the rest of her tattoos, visit @soothing_secrets on Instagram.


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The Journey To A New You by Rahul Thakur


 

About the Book:


 "This book will help you to make a promising head start towards The Journey To A New You. Get ready to embrace amazing achievements by our motherland during the recent spell of Covid`19 and exceptional humans around us. This will further help you to optimize your learning by gaining an insight into how your mind works. The learnings presented from the lives of Paralympians and their GOLD Journey will surely make you proud and enthralled to put you on a roller coaster ride towards self-development. After sailing through this ride, you will definitely have increased efficiency and productivity with the surge in your intelligence. Some smart and Quirky ways are presented to deal with modern life challenges with a fresh perspective. You get on a fantastic path towards self-motivation with an inside-out approach. Get set go for self-reflection, regulation, and control. Finally, Learn some effective professional skills that will help you to stand out which are rarely taught."


About the Author: 


“I am a good reader that helps me to grow; I am a good musician that helps me to throw. I am a learner that helps me to bow; I am a helper who helps you to know; I am a sportsperson who helps you to get set go....” -By the Author The Author defines himself as an “Enabler”. He is a Post-Graduate with MBA in HR from the All India Management Association and also possesses a Masters in Data Science from Purdue University. He is also a CBT (Cognitive Behavioral Therapist) Practitioner certified from The Academy of Modern Applied Psychology. Currently, at the time of writing, he heads the training and recruitment department of an Indo-Spanish MNC."


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Winning the Hearts by Ravindra Joshi & Dr. Carlos Rufin Sudarshan Kumar Saini


About the book



Of the 223 slums of Delhi, very few residents availed electricity legally.

The only resort was to win their hearts. This alone could make them register for legitimate electric connections and pay their dues. It was time for innovation to replace the conventional methods as Tata Power Delhi Distribution Limited embraced ways to empower the slum dwellers and improve their lives. In return, it would win their trust and loyalty.

After successfully taming the other sets of subscribers, the giant electricity distributor had finally looked upon the small yet significant consumer base – the slum residents. The people at the bottom of the pyramid were most difficult to overcome. All good-old strategies had failed.

Would Tata Power Delhi Distribution Limited succeed in reducing its losses from this impoverished segment? What would it do to penetrate into this section? Unfold their journey of challenges and achievements as you flip through the pages of this book.

Initiatives Implemented Successfully

  1. Post privatization; A different approach
  2. Slum cluster - third and toughest segment of consumers
  3. SCG - An innovative business model for Slums
  4. ABHA-Anchors of SCG; Training & Engaging Slum Women
  5. SCG Innovation Council; Slum Women Engaged in Innovation Council
  6. Building the capacity to pay- Skill development; Vocational Training Centers
  7. Shaping up the future of impoverished many through education
  8. Unleashing true potential of the weaker sex- Women Learning Centers
  9. Generation Next in the making- Education initiatives for children and youth
  10. Accidental Insurance Scheme for Slum Consumers
  11. Drug De-addiction Drive
  12. Mission: Efficient Complaint Management by Slum Women
  13. Safety and Energy Conservation Awards for Slum Houses
  14. Sanjeevani – Mobile Medicine Van for Slums
  15. Pay from your homes -Mobile Cash Van at Slums
  16. Celebrating the joy of gifting- Win while you pay for Slum Consumers
  17. RO Plant in Slum Clusters-Clean Water for the Poor
  18. SCG Cultural Club for Slum Talent


What TPDDL has done shows how powerful the impact can be for business and society when a company carefully thinks about uplifting the general living standards of the community it serves. Developing and executing such model is not easy, there are plenty of challenges along the way. It requires technical expertise and a sensitivity to the needs of the client population. It leads to the construction of a community led business model. It results in the creation of innovative social agents like the "Abha" network. It is hard work but when done well, the rewards are a win for the community and for the business as well. There are so many lessons to be learned from the work of  Tata Power DDL in Winning the Heart to Improve the Life of Socially Deprived. 


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PG Ginger's Whiskering Tails by Lajwanti Dsouza


 

About the book


The book is a brave attempt to pen a biography of a corporate/ pet cat. Felines are not always the most understood of pets, in fact, their detached demeanour is often misunderstood for snootiness and pride. This book hopes to introduce readers to a cat’s soft side - one that weaves magic into every chapter which progresses from the birth of this golden-yellow fur ball to a full-whiskers marmalade cat who brings nothing but joy to the world. 


About the author


The Author is a well known literary Journalist who has written on a plethora of Subjects- Crime, Real Estate, Business, Environment, Animal Welfare, Education and Human Interest to name a few.  As a writer. her style has always been lucid and Highly engaging.  An outlier in every way, the book's subject and narrative are rare and a delight to read through. Besides pitting pen to paper, the author has been at the helm of various media organisations, creating a professional and expert team.


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Wednesday 2 February 2022

The Beverage Program by Varun Sudhakar S


 

About the book



THE BEVERAGE PROGRAM, BEGINNERS GUIDE is created to enhance the mindset and knowledge level of beverage enthusiasts and aspiring students, who look up to the profession to start a career in the field of Bars.  The modules are created, specifically catering to the market needs of the aspirants which are a combination of hands-on experiences behind the bar counter and theoretical learning process. 

We are ready to embark on a journey together with you by guiding and mentoring you to be the perfect combination of passion and knowledge. We want to equip you with the correct skillset to deal with the different scenarios of your work life as well as personal. 

The Guide is a collection of references written or referred from trustable sources as well as original contents shared by industry experts exclusively for the guide. This guide is compiled by Varun Sudhakar (Founder, Bar Bundle by Varun Sudhakar) & Simran Singh (CEO & Co-Founder of Madushala School of Beverages) 


About the author


Varun Sudhakar, a name prominent in mixology, has won the national Diageo reserve world-class competition twice in a row to be awarded as ‘India’s Best Bartender’ in 2013 and 2014. He was also awarded by Teachers glasses best bartender 2019 by 30 Best Bars in India. Varun’s journey began on a very simple note, a college bet with his best friends led  him  to  learn  Flair bartending, what began as a joyous  bet  has  led Mixologist Varun to find his passion and make a career of bartending with professional training in all aspects of the bar


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Grandpa and the Worrick Tiger by Kalyani Davidar


 

About the book


This tale is based on an adventure which took place in a Tea plantation in the
Nilgiris in S. India in the year 1945, prior to Conservation laws prohibiting the
shooting of tigers, except man-eaters, had been enforced and the Manager,
Mr P.W. Davidar was asked to shoot a tiger that frequently strayed into
the Tea-garden , petrifying Tea-pluckers and also lifting cattle that grazed. 


About the author


Author has served as an English lecturer at Lady Doak College, Madurai, Auxilium College,
Katpadi, and Mount Carmel College, Bangalore all in S. India. Took to writing at an early age, inspired and encouraged by the writers in the family. A respite from teaching during plantation years, provided both opportunity and ambience for creative writing, and during this time wrote Tales from the Wild (Macmillan India) Grandpa’s Jungle Tales (Orient Longman), Wild and Beautiful (Better Yourself Books), Paths to excellence (BYB). Power to Victory was published recently by Kingdom Books. At eighty still going strong writing more books, fuelled by robust faith and an undying interest in readership for children. 


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Thamaa hua Aakash by Niraj Kumar


 

About the book



Thamaa hua Aakash (The sky stood still) is a collection of Hindi poems, written in last 4-5 years, and during the existential turmoil the world has faced, and is still facing.
The poems are in clusters. Khabari (Newsmaker) poems are snippets of things, good, bad or ugly,
unfolding around us. The unprecedented exodus of migrant labourers, the student unrest in a
certain institution, the almost lost struggle with COVID, till the vaccines came along, children we
were unable to save on some excuse or the other, our brave soldiers attaining martyrdom, death of
an ex-prime minister who was a poet and a philosopher, etc.
There are short sketches, of mind and matter, in the Laghu Kathayen series. Having come from
Bihar-Jharkhand ancestry, the eastern dialect is close to his heart, and the author has put some
poems, emanating from our closely guarded, day to day lives, in the Purabia section. An extension of
this can be seen in the Gud Kathayen (jaggery tales) section.
However, some poems have escaped this process of clustering, and demand independent voice, of
their own. So, a call has been taken, and they are, just, Nirbandh, literally, un-labelled.
I am grateful to my wife, Dr Shikha Mathur Kumar, who is my colleague as well as a prolific painter,
for allowing me to use one of her works for the cover design. I grateful to my son, Samvit, for his
insights. I am grateful to my co-workers, Mr. Sundaresh and Mr Raman, for providing necessary
support to make this work a reality. I am grateful to Blue Rose publishers and its very supportive
editorial team for bringing out this poetry collection.
This book is dedicated to Shashwat, (10/10/2001-04/03/2019) my younger son, who we lost to
severe illness followed by his heroic struggle for 14 years.

Niraj Kumar
Kolkata,
January the 3 rd , 2022.


About the author


 Born in 1965 in Jharkhand. Father, Shri Gyanendra Kumar Sinha comes from the line of citizens of the erstwhile republic of Vaishali, who, later migrated and settled on the banks of Sone rover, near western Patna, Bihar. Mother, Smt Maya Sinha comes from one of the Zamindar families of Hisua, in the Magadh area of Bihar. He author was raised mostly in Ranchi, and in Bokaro Steel City, where his father worked. Graduated in Geology Honours from Science College, Patna, and joined MSc. Geology in Patna University, dropped out to join Civil Services in 1992. Married in 1994 with fellow civil servant, Dr Shikha Mathur. Serving in Indian Postal Service, associated with release of perfumed postage stamps on sandalwood, rose, and jasmine. Instrumental in launch of Dhai Akhar, a campaign to foster letter writing, especially among children and teenagers. Also associated with the launching of a national scholarship programme for children to encourage the hobby of stamp collection.
Served on deputation in the Department of Heavy Industries, as Director (Automotive), part of the
team that created the National Electric Mobility Mission Plan 2020, and , later, FAME India. Part of
the team of automotive sector representatives and officials that participated in several meetings
under the aegis of United Nations Economic Commission for Europe in Geneva. Represented India Post in international postage stamp exhibitions in Spain, Singapore, Brazil etc.
Did MBA in International Marketing from Pondicherry University in 2019.
First poetry collection, Paanv Pagdandi Thaur (memoirs of the footloose), came in 2013, was
launched by the then Minister of Heavy Industries, and, Shri Ashok Chakradhar , the eminent poet.
Currently serving as Post Master General, Kolkata Region, Kolkata.


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Adhuri Kitaab by Anand Swaroop


 

About the author


Anand Swaroop is masters in Economics and an Indian Revenue Service (IRS) office. He has experience in various fields of taxation. He was an Assistant Economic Adviser to the Department of Economic and Policy Research at RBI between 2002 to 2008. Presently he is on deputation to Government of Rajasthan and served as director, State Directorate of State Insurance and Provident Fund. Presently he is Director General, State Directorate of Revenue Intelligence.

 You are known for expressing your candid opinion on the socio-economic environment. The combination of a sensitive heart and a critical vision is the hallmark of your writing.  You have also been associated for a long time with some of the committed NGOs for inclusive development / for the establishment of an egalitarian society.


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