Tuesday, 30 April 2019

“Grehon Ka Swabhav Aur Jeevan Par Prabhav” By Pt. Virender Sharma

इस पृथ्वी पर हर व्यक्ति के मन में कोई न कोई जिज्ञासा ज़रूर होती है, और जो सबसे सामान्य जिज्ञासा है, वो है अपना भविष्य जानने की जिज्ञासा| अब ऐसी स्थिति में उस व्यक्ति को जो सबसे पहला नाम याद आता है वो है एक ज्योतिषी का, एक योग्य ज्योतिषी अपनी विद्या और ईश्वर की कृपा से उस व्यक्ति की जिज्ञासाओं के अनुरूप उसका भविष्य और समाधान बताता है| ज्योतिष विद्या कोई साधारण विद्या नहीं है| इसे कठोर परिश्रम, निरंतर अभ्यास और सच्ची लगन से प्राप्त किया जाता है| ज्योतिष विद्या क्या है? सिर्फ कुंडली देख कर किसी को कुछ भी बता देना ज्योतिष विद्या नहीं है| राशियों का ज्ञान, ग्रहों की चाल, भावों और नक्षत्रों की स्थिति की गणना करने बाद उनका सही आंकलन कर भविष्य के बारे में बताना ज्योतिष विद्या है| “ग्रहों का स्वाभाव और जीवन पर प्रभाव” इस पुस्तक में यही मार्गदर्शन देने की चेष्टा की गयी है| यह एक ज्योतिष के बार में आरंभिक ज्ञान पर आधारित पुस्तक है| जिससे उम्मीद है, नए विद्यार्थी ज्योतिष के क्षेत्र में लाभ उठा सकेंगे|
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“Life In Pieces. The Story Of Hidden Pain” By Sonal Vashisht

There are situations in life when you feel debilitated, you feel as if you are helpless, you feel lost, we search the reason of our existence but we aren’t able to find it. There are circumstances in life when we have nobody around us who understands our thinking, there seems no way to go but you have to keep yourself going, you have to make your own way out of all odds, you have to fight each and everything on your own.
Loss of someone special makes the situation worst but you have to bear that loss.
The story is a great example of a “life” in which the girl has to move on and fight against everything on her own. She has great aspirations but only aspiring something is not enough. She decides not to quit at any cost and that become the main reason for her triumph.
She faces abuse, rape, threats, loneliness (not physically but being alone when you are surrounded by thousands of people ), drug addiction, betrayal in love, friendship and unforgettable scars and wounds which are hard to heal.
This story also depicts a cute, romantic and teenage true love journey of the couple. A love that is passionate and loyal even in the absence of the other that’s what true love is!
Her love becomes her strength and she conquers all odds being alone and she decided to serve the needy just to live a healthy and meaningful life and to teach a lesson to the society that we girls are never so weak and alone as you make and think so!
In a nutshell… “Life is all about moving on….”
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Monday, 29 April 2019

“Shades Of Love Without Relation” By Payel Sanyal

My story is Shades of Love Without Relation.

I have tried to express different shades of love. This story is about the lives of different people, they meet, they love and they get separated. They are not bound to any relation.
This story says that how love is through their eyes.

Shades of love – love gives us many negative and positive emotions. Love makes us weak and strong both.

Love is a very beautiful feeling of this world.

In our life, sometimes we are painting love canvas with colors, sometimes we are making a sketch and sometimes it will be blank. Depends upon the person, how he will see the canvas.

Each and every moment of our life, we feel different shades of love, but during our busy lives, we are unable to understand that, sometimes we never notice this.
My story will say about this.

This is my story. I am waiting for your response.



“A DIVINE VISIT AND THE HUMAN TOUCH” By Dr. D. GNANASEKARAN

Dear readers, the fifteen stories in my second collection, A Divine Visit And The Human Touch, run through a gamut of emotions that affected, or appealed to, me. A writer’s concerns are not expressed in a single work: they evolve and refract themselves over a period of time, through several works. With experience, you become more aware of more words, more emotions and more ways of expressing them.
Life constantly shows us that there are no ready-made answers. When we have nothing to prove, we allow life to teach us. It has taught me to face my own insecurities and apprehensions. To me, every image that leaves an impression is the seed of a story. Inspiration could come from the simplest things in life. Every experience in life adds to your art and widens the perspective. I have a vision that every human being is like a kaleidoscope. Depending on the light that you allow through it, and how you twist and turn it, each individual is going to be uniquely different. I don’t go in search of my next story. I wait for it to come to me, and excite me—to the point where it completely disturbs regular life.
I am never happier than when writing. It gives me the privacy I have always sought. I enjoy writing more than anything else. I believe that to be a successful writer it is necessary to give oneself entirely to this ambition. Writing the first draft is sheer joy, and after that comes the hard work of polishing. When writing the first draft of a short story, I find it much more rewarding than spasmodic bursts of energy. I write my first draft rather quickly, in a fever-heat of enthusiasm to make my readers as excited about the story as I am, living it every waking moment, seeing myself as each character. During this period I prefer to have no outside distractions but to live in a cloister-like solitude. For relaxation, I like to meet people, and to read a lot—my other chief interest, which I developed at an early age and have maintained ever since. I have a passionate interest and intense curiosity in everything of everyday humdrum and at every opportunity I visit new places or happen to witness certain events and idiosyncrasies of people.
I have the urgent feeling, “There is so much material in life and not enough time to use it all.” Everything I experience primarily adds to my understanding of the world. Many a time I have realized I could only touch the fringes of a truly exciting story and there is still scope for further enriching or polishing it. I have prepared a pudding for you, my valued consumers. But the proof of the pudding is in the eating. Readers are the connoisseurs, and I request you to taste it and give the verdict.
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“वे 47 दिन” By Vyalok

यह कहानी है जिजीविषा की, संघर्ष की और प्रेम की। यह कहानी है मौत से जूझते हुए एक नवजात की। यह कहानी है, उस पिता की जो अचानक ही एक दिन जिम्मेदार हो जाता है, जो अब तक जिंदगी को खिलंदड़ापन समझता है, पर जिंदगी उसे पलटकर सबसे बड़ा पाठ सिखाती है।
व्यालोक पेशे से पत्रकार हैं। उन्होंने जवाहरलाल नेहरू विश्वविद्यालय और भारतीय जनसंचार संस्थान (आइआइएमसी) से शिक्षा प्राप्त की। ‘दैनिक भास्कर‘, ‘ईटीवी‘ और ‘न्यूज 24‘ जैसे मीडिया संस्थानों में काम कर चुके हैं। “चैथी दुनिया” और “माया” के पुनर्प्रकाशन की पहली टीम के सदस्य भी रहे। घुमक्कड़ी और बतकही पसंद है। पढ़ने को किताबें हों, तो लोगों की जरूरत नहीं महसूस करते।
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“Jeevan Tarangini” By Dr Shivvaran Singh Raghuwanshi


‘‘जीवन तरंगिणी‘‘ एक काव्य रचना है जिसमें प्रकृति के विभिन्न पहलुओं पर बहुत कवितायें लिखी गई हैं और जिनका मानव एवं समाज के जीवन से विशेष संबंध बताया गया है। भागीरथ से पूर्व और बाद का विवरण, गंगा का उद्गम, शिव, ब्रह्माजी आदि पर कुछ कवितायें हैं। गौतम बुद्ध, अशोक सम्राट पर बहुत सी कवितायें हैं। फिर जीवन में लौकिक विचारधारा और व्यवहार, भाषा कैसी हो, इस पर काफी कवितायें इस संग्रह में समाहित की गयी हैं। यदि देखा जाये तो इन्सान को प्रकृति और समाज से हर पल, हर वक्त कुछ न कुछ सीखने को मिलता है, इस विषय पर भी इस पुस्तक में बहुत कवितायें रखी गयी हैं।
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“Snapped Threads” By Riddhi Agarwal

Snapped Threads is a thriller set against the backdrop of art theft. It follows the stories of different characters, as each grapples with the challenges life hurls at him. A riveting plot, it promises a fun read, backed with some love, friendship, and betrayal.


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Sunday, 28 April 2019

“Coastal Girl To Hostel Girl” By Harsh Kumar Gautam

Every person of the universe has unique strength. The fiction ’ Coastal girl to hostel girl’ have says all about a sole. The Ocean trouble and his solution fully managed by a girl. The eco-friendly approach towards agriculture has elaborated to some extent. Safe food is a challenging show for us. Drug addiction is also focused on this fiction. The girl Nancy is a sole but his friendly and politely behavior with pirates like a girl. The mysterious power of the sea also seen in the story. I have tried to do my better effort but it never best without audience suggestion.

“Not Out Man” By Harsh Kumar Gautam

The ups and downs are a part of life. A skipper who proves himself is a Hero. The efficiency of Indar Pur Lal diffuses in all over cricket community. He was a loser before grippers. The life fluctuates just like a thermometer. How can we manage it? A Man who born in a poor society but his desire and devotion to cricket makes him all-rounder. A country like India, I think every family joined by cricket chain. The whiteface corruption and techno- corruption is a part of my story ‘ Not out Man’. The family relationship is well seen in the story. So the story about world cup cricket 2023 and 2031. The enjoyment of world cup cricket in advance.

Saturday, 27 April 2019

“Temple Stop” By Harinder Cheema

Dear Readers
As I take the plunge into the world of writing, I feel as if someone is beckoning me, guiding me and inviting me to the very same world.
Writing, sitting on my armchair,
Soon, I could no sounds hear.
With pen and book on my lap,
I tried to catch a quick nap.
Strange visions started coming to me,
Even without my spectacles l could clearly see.
I saw the architecture of olden times,
Huge structures, high roofs, long wind chimes.
A door opened with a creaking sound,
“Come in,” someone said, without looking around.
An old man, with moist eyes,
Looked at my shape and size.
He told me, he was a man of the past,
And thanked me that I had come at last,
To visit him and his friends,
As for a long time, messages he had sent.
But, said he, ” Oh! my dear!
Still, nobody came here.
I had been waiting for you here,
In the palace of King Lear.
And by the way, I am William Shakespeare.
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Tuesday, 23 April 2019

“Behind The Hearts” By Bhagyashree Jaiswal

FROM FANCY TALENTS TO UNFANCY INCOME

It cannot be denied that today the major or most demanding and fun source of entertainment is the movies and TV shows and soaps. The glamour drives the spectators completely into itself. All those working to entertain us are no doubt bunch of talents and must be paid for that like any other skillful profession. But we cannot deny the fact that these entertainers are mostly paid more than required.

That may be due to the limited lifespan of their professional life. Certainly, there are some other professions as well as having a limited working life and equally dexterous but with austere income. With that logic why is an army official not paid attractively or is there talent is not fancy enough to attract a fancy income like that.

As per the mindset of this generation, we have more crowds spellbind towards TV and movies profession than joining the army or navy. Having said that, the professions like doctor, politics, army officials and teachers are also the job with a high level of skill and proficiency. So, professions other than film, music and sports industries in the realm of entertainment should also be highly paid. If only fancy talents will be appreciated then it would not be offensive to say other talents existing today will be soon under the notice “diminishing breeds”.

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Website: http://bhagyashreej.in

“The Mirror” By Priya Sinha

‘The Mirror‘ by Priya Sinha is a collection of 12 poems and a story.

The Author, having spent her child hood in the culturally vibrant state of Rajasthan, has penned each work with pure emotions.
Each work speaks for itself and often draws us into the milieu of the world created therein.
Some poems like ‘World,Leave me alone’ expose the vulnerability of the Author while ‘My Prayer for 2019’shows her as digging in her heels and not bowing under Adversities.

Off course, the woman in the Author takes a front seat and describes a young maid feeling helpless in an urban jungle(No one noticed).
The mood is often lightened with witty and funny poem such as’Bitter Truth vs Sweet Lies’.A merry note of optimism rings loud and clear in’The Joy Formula’.


What are you waiting for? Order your copy today and get ready for some reflection time!

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Sunday, 21 April 2019

“Diamond Discovery” By Lalitha Natraj

A jewel of a story – attractive, reflective and fascinating
A unique and compelling story telling style marks The Imperial Jewels series, taking the reader along on a journey following the life of Anna Rose, the ruler of the fantastical land of Megovia.
In Diamond Discovery, the latest addition to the series, Anna Rose stumbles upon a discovery that makes her question everything she once believed in. In the ensuing battle of what was and what will be, Anna Rose fights at the frontline.
Lalitha Natraj, the 20-year-old author of the series, brings to light the timelessness of self-enquiry and the struggles encountered therein. Such is her impactful writing that she inspires the reader to feel that if Anna Rose could so valiantly face the trials that came her way and emerge stronger, then we could too. The story keeps us gripped from the beginning to the end with a humorous turn here, a serious turn there and yet another emotional twist elsewhere. Introspective reflection, however, finds its place at every corner. Even so, the flow of events is simple and elegant, wading through the lives of its characters as they all come together to a grand royal finale.

Diamond Discovery is now available on Amazon, Flipkart, ShopClues and BlueRose. It is also available through the Kinokuniya stores in Dubai. Purchase your copy now and step into the charming world of The Imperial Jewels.

Also, you can check the website here: http://authorlalithanatraj.com

Saturday, 13 April 2019

“Love Tennis” By Jitender Kumar


Jitender Kumar is an aspiring author of whose, Love-Tennis is a first fiction effort. Love tennis is a romantic drama and written very smoothly yet precisely, for a first timer. Jitender seems to be a good story teller who does not let his readers wander outside his book. The language is kept simple and characters alive throughout the story.
He does not deviate from the main line of story and also points out some social issues in-between like a simple opinion that makes you think about it before you move on to the next paragraph. He does not generate false hopes in the story neither he demoralizes the reader. He keeps the characters more like how we are and how we have lived a phase of our lives.
He gives base and background to his characters right from the beginning of the story. Simplicity of each character is what keeps you connected as they become more relatable and realistic. Although this book falls under fiction category but upon reading it you realize that there was always a bit of Jatin and Priya in you. I hope author comes up with more of his work soon and we get to see his diversity.






Thursday, 11 April 2019

“Chetna Ke Barah Stambh” By Seema Singh

घनघोर बारिश  मैं बालकनी से बाहर का नज़ारा देखते हुए अचानक ख़याल आया अरे उस बुढ़िया  अम्माँ  का क्या हुआ होगा  जिसे स्कूल से आते समय देखा था जो सड़क किनारे छोटे से shade मैं बारिश की वोछारो से भीगती ठंड से काँप रही थी ..बारिश रुकते ही माँ का शाल उठा कर भाग कर अम्माँ को ओढ़ा आई….
15 साल की उम्र  की सच्ची घटना है . इस बात से किशोर उम्र पर लेखिका का पहला अँकुर निकला  ओर पहली कहानी बारिश  का जनम हो गया जो बीस साल पहले नवभारत पेपर  जबलपुर से प्रकाशित हो गई ..वक़्त के साथ साहित्य मंद गति से चलता रहा समय -समय पर साहित्य , कहानियाँ , लेख , हास्य व्यंग्य के रूप मैं प्रकाशित होता रहा  पर नदी की शांत गति की तरह  , लेखन मैं संतुष्टि , रचनात्मक का भाव था पर प्रकाशित करने की हिम्मत नहीं थी ..शुरुआत तो करनी थी . अपनो का साथ ,शब्दों पर विश्वास ओर प्रकाशक का सहयोग मिला .. प्रकाशन की ललक जाग उठी ओर छोटी सी कोशिश किताब बन गई ..        
प्रथम संकलन ओर प्रकाशन  हेतु .. शुभकामनाओं की आकांक्षी

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Website: http://seemasahitya.in

Monday, 8 April 2019

“Honest Expression” By Anshudhar

The author of the book Late  Anshudhar had a great love for English literature since his childhood. By the age of nine, he was already a voracious reader and would engage in both fiction and non-fiction novels. He migrated to Canada in 1994 and established a successful trading business. Even with the demands of establishing a business in a competitive market, he took time out to peruse his love for English literature and wrote the book “ Honest Expression”. The book had a successful test launch online when it was first web published in 1998 in Canada.

He left this world in 2005 and his father, back in India, decided to publish his book and bring his dreams to fruition.

Honest Expression is a work of fiction wherein the author tries to interweave elements of human drama into a descriptive narrative. The book is centered on a man named Alex, the saga renders a glimpse into his search for passion, understandings and life experiences. The author follows an inner monologue of Alex’s thoughts and emotions, while he is in a desperate search for satisfying romantic relationship. It is a captivating drama as we see Alex change and grow while facing impediments to his romantic happiness.  The description of supporting characters, setting, actions and conversations are designed to augment the scope of the book while casting light on some social malaise. As the book concludes we see that the travails have wisened Alex, and rather than regret a moment, he has welcomed hardships as a chance to grow.

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Website: https://anshumukt.com/

“Management By Trust- Path Of Success” By M.P. SINHA

‘Management by Trust –Path of Success ‘  is based on actual achievements and real-life experiences of a Manager M. During his expansive career in upper management, Manager M was instrumental in turning around many companies from the brink of bankruptcy or shut down. He had personified many attributes of a successful manager, such as hard work, discipline, dedication, ’out of the box’ thinking, entrepreneurship, time management and led by example. He, however, believes that the foundation of his success was in imparting highest level of Motivation to the employees under him and trusting each one of them fully. He believes that trust cannot be half and has to be either full or nil. A firm believer of building strong teams, in his long career, he didn’t fire a single employee, instead, motivating the ‘bad performers’ into top performers. Reciprocally, his employees laid a lot of trust in him and never felt a need to look towards Unions. He also enjoyed full trust of his Suppliers and Customers, thus the three ‘Gods of Business’: employees, suppliers, and customers always trusted him. Having achieved this, Manager M was able to replicate his success story, over and over.



Manager M has converted his long and rewarding career of 45 years, out of which 13 years as MD/CEO of Govt.and Private sectors into 11 chapters of the book, with each chapter discussing different challenges he encountered, lessons he picked up on, and highlighting the practices that helped him come out successfully.



This book has shared the pearls about Management that Manager M learned and practiced, in his expansive career, leading him to be known as the ‘Turn around manager’ in the industry. It is written, filled with anecdotes, lest the book becomes another dry instructional book on management. His way of thinking and practicing will be highly educative for young managers to emulate.



This book will be an asset to Management Students, Junior, middle and even senior managers to mold their performance by learning from actual experience and not theoretical. It is” an effective capsule for achieving success”.



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Website: https://anshumukt.com

Sunday, 7 April 2019

“Shades Of Life” By Dr Shipra Malik

Truth of Life

The bounty of life is limitless and unfathomable. Human life is bestowed with many gifts, which we sometimes acknowledge, and sometimes fail to recognize due to ignorance. Life is a varied amalgamation of contrastive shades, and that’s what makes it uncertain and hence, fascinating. The sorrows, sufferings, and despairs in life teach us valuable lessons and provide answers to our deepest, darkest fears so that we can mature into better human beings. One should never try to challenge or efface life by opposing its flow, as the joy of being carried away and rolling with the tides of time is later or sooner divulged to us. One should not try to complicate the meaning of life, rather enjoy it in its entirety. However, we live in a society which has complicated our lives by customizing it and fastening it in shackles of hollow ideologies, prejudices, and customs, which are arbitrary and make life nothing but meaningless and complex.

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“NUDGE– NEW SUPER TOOL FOR MARKETING SUCCESS” By Dr. MANISH ISHWARDAYAL GUPTA

We now live in a world full of technology, we are impacted by technology like media, internet, wireless blue tooth, radio frequency technologies, our behaviors are changing as we use more and more of technology, where touch and feel is more important. Combining psychology, marketing, and art with tools of scientific methods, Nudge can be made to solve the social life issues like the first mile and last mile issues. Study of Nudge puts focus on need and wants innovations and on traditional older marketing ideas. In older days advertising, USP (Unique Selling Proposition), product differentiation, positioning paid a big role in marketing plans but same is found to be ineffective in modern marketing as competitors are also following same,  the study shows that Nudge when put on older above marketing tools, same can be made more effective.

Nudge is part of a push strategy of consumer behavior marketing, consumer behavior models have studies covering pre-sales, sales, and post-sales studies, study on Nudge covers broader overall expect in sales, focusing on needs of consumers, they can be put in traditional marketing concept of 7 p's , or on value retention focused marketing.

Behavioral economics field has been growing over the year from theories Nobel Laureate Kahneman (2011), on two states of thinking of mind one being automatic and other reflective and how we do the decision making to concepts of Nudge.

Last year in 2017 Sir Richard Thaler was conferred Noble prize for economics recognition to contribution to economics via his theory of Nudge & behavioral economics and its uses in life.
Nudge theory has been widely used by governments, like President Barack Obama in the USA and Sir David Cameroon in U.K over the years since 2008, Other governments like ours in India of Shri Narendra Modi have started a Nudge team in P.M.O office, quite late who look after government policy implementation in public. The uses of Nudge has been growing in all fields of life, hence it brought me to address its uses in the field of marketing, how we or Industry are using Nudge

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Website: drmanishgupta.in