“Networking is for extroverts.”
“Networking is a waste of time; let your work speak for itself.” “It is very
important, but I just don’t have the skills to do it.” “I know a lot of people,
but that really doesn’t help me professionally.”
I have heard many such
excuses from professionals when it comes to investing in building networks.
Though to a large extent, we all understand & acknowledge the need for it,
when it comes to networking, we have our own apprehensions. Why is that and how
does one really go about it in a meaningful way?
This book is aimed at
addressing exactly these kinds of questions but with a very different lens. The
author marries a neuroscience-based thought process with real scenarios gathered
from many leaders & executives across industries to provide a very
refreshing & engaging content for its readers. The book uses a completely
different perspective to describe the Why, What & How of networking that
makes it easily actionable in a non-prescriptive manner. What’s also unique
about the content are the various ‘easy to apply’ frameworks that the author
has shared in this book. These frameworks can help you carve out your own
strategies to build and expand your networks in a structured manner, without
stressing yourself in the process.
Whether you are an
aspiring or an established corporate professional or an entrepreneur, this book
is bound to leave you with various insights.
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