Tuesday, 7 May 2019

“Divine-Story Of A Hero” By Archishman Pandey

Every child or should I say teen has one dream ‘make themselves worthwhile in this world’. This world is just a small fragment of our imagination. if we work hard and let fate do the rest success is just a matter of time. I embrace that exact quality in this book. The quality to imagine whatever you want to. The quality which shapes worlds and also destroys it. Without it, life is just a small dream and incapable to exist.
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Website:  http://itsarchie.in 

Monday, 6 May 2019

“New Age Advertising” By Dr. Kuldeep

Due to rapid technological advancement, we have become inhabitants of a networked society. On this interconnected superhighway, the technological tools and machines are reshaping the mechanism of interactions between advertisers and consumers. Consumption of online media around the world is increasing every second, enabling the users to connect globally to anyone at any time with just a click. Undue usage of the internet and social media has led to a shift in the users’ online behavior. This book confers with the diverse concepts of online advertising and its different technological dimensions. Furthermore, it investigates the extent of the internet’s penetration in India, the changing business patterns, and the scope of online advertising in India. The reach, access, and efficacy of online advertisements have been deliberated over in detail.
The author has been involved in teaching and research for the last eight years. He is currently the assistant professor & head of the journalism department at Lovely Professional University, Punjab. He has acquired a doctoral degree from Kurukshetra University, Kurukshetra and qualified the UGC-NET. He also has more than a dozen research papers to his credit.
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“Friends Platter” By Vidhi Asrani

Do you ever recall the moment when hours just pass away in minutes! Every minute so exciting and so thrilling that you forget all your troubles. You felt alive within and let go your worries and fears fearlessly. Think of people around you with whom you cherished your best moments. The first thing that comes to your mind is your closest friend. A friend that goes beyond limits to bring you out from the miseries. A friend whom you can lean on in difficult time. A friend who cares for you so much and you do the same. If you truly have such friends then friendship is certainly bliss for you. But if you happen to have a friend that wears a mask of a right friend and trapped with negativity or a friend who has the power to make you sad can take away your real happiness and could hurt you way beyond.
Precisely, Every friend does leave an impact on our lives and the fact is life without friends is colorless and lifeless. Enjoy reading ‘Friends Platter’ which serves such stories of friendship that are full of excitement, mystery, betrayal, hatred, love, and care.
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Website: vidhiasrani.in

“विश्वास और मैं -(अधूरी कहानी का पूरा रिश्ता)” By Anchal Saksena

पहली किताब जैसे पहला प्रेम
पहली किताब बिलकुल पहले प्रेम, पहली नौकरी या पहली संतान की भांति होती है। उतनी ही मधुर और प्रिय। वैसे भी जो पहला होता है वैसा दूसरा कहाँ हो सकता है। मेरी पहली किताब विश्वास और मैं” मेरा वो स्वप्न है जो मैंने कभी सोचा भी नहीं था कि साकार होगा। अनगढ़ सा कुछ बुनने बैठो और वो एक सुंदर आकार ले ले तो फिर जीवन परिवर्तित हो जाता है। 2016 में इस कहानी को लिखना आरंभ किया था। बिना इस बात की फिक्र किए कि ये किताब का रूप ले कर छप भी सकेगी या नहीं। हमारे आस पास ना जाने कितनी कहानियाँ बुनती रहती हैं। एक सच्चे और अच्छे लेखक को बस इना करना होता है कि उनमें से कोई एक कहानी चुन ले और शब्दबद्ध कर डाले। मैंने भी यही किया। बस थोड़ा इधर देखा थोड़ा उधर और मिल गयी कहानी। सच्चाई की सिलाई उठाई और कल्पना के धागे और बन के तैयार हुई एक सुंदर कहानी। दो प्रेमियों की कहानी जो टूट कर एक दूसरे से प्रेम करते हैं पर उस प्रेम को किसी मंज़िल तक नहीं पहुंचा पाते। उनके रिश्ते में सब कुछ है मित्रता, प्रेम, समर्पण, विश्वास पर फिर भी एक अधूरापन है जो 13 वर्ष के रिश्ते में भी दूर नहीं हो पाता। इसलिए इस कहानी का उपशीर्षक है “अधूरी कहानी का पूरा रिश्ता।“  

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Thursday, 2 May 2019

“The Rehabilitation A Journey Towards Hope To Reform” By Anshita Dhoot

Most of the youngsters, teenagers, and strugglers find no values of their life, but in reality, they don’t know how treasurable their life is.
People are letting themselves down by envisaging that they’re not good enough in a certain thing. Parents, societies, communities, schools, colleges, families, friends, relatives, neighbors, etc. everyone is upright outside on your door to critic you.
The cerebral stress someone receives is not good enough to recuperate from those things which ain’t meant to be articulated.
Person to person fluctuates and every little thing matters. While standing at your own door outside and you’re marveling what someone is allowed to come in or not, that door will be the line from where you can take a new flinch or you can go vertebral. Considerately, it’s relying on you and your sweats. Every single stride of yours will lead you towards your goal.
Dreams can be converted into reality, only you have the power to change it into triumph. Neither anybody is there to stand beside you nor to handle you at your worse.
Everyone is busy in their own life and somehow, somewhere they’re all fighting with their lives and doing things to maintain their own mundane existence. Life is full of opportunities, what matters is someone’s point of outlook and way of approach.
Everybody is exclusive and different. They all have their own touches of melancholy, anxieties, timorousness, glitches, and bliss.
If everyone is fighting with their inner soul, so you must wonder about yourselves because nobody will be there, no one will bother about those things that are happening to you
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Wednesday, 1 May 2019

“PRODUCTIVITY – GLOBAL MANAGEMENT PRACTICES” BY RAMESH K SHAH

The term “Productivity“ in the industry, is broadly understood as a combination of Production, Capacity Utilization, Quality & Service of the final product. It is measured by certain indices and that too, in terms of Machine & Labour Productivity. In order to achieve the quality final product or service, one must have the right blend of all 5 resources like Men, Machine, Material, Money & Management. However, the core term remains the TIME.
The real game is the TIME MANAGEMENT in relation to any individual or the industry as a whole. It has been observed that with the growth of any organization; from small to medium to large & finally a giant scale control & monitoring of productivity becomes complex; and is beyond index, data, graphs, charts when it happens to be a matter of nerves. It becomes more & more complicated with the size of employment from say, more than 10,000 workers, operating 24 hrs x 7 days. The element of Productivity has shown the light of 1 st to 3 rd industrial revolution & will further do so in the forthcoming 4th industrial revolution. Also, the format of productivity has kept changing from the 1 st to the 4th phase of the industrial revolution.
The author has a wide experience of the industry worldwide, from India to Tanzania, Thailand, Nigeria & Ethiopia. The entire work & organizational culture have a lot of bearing on the respective level of productivity. It also depends upon the quality of preventive machine maintenance.
The term has tremendous significance in a broad spectrum of economic sectors such as; manufacturing, farming & services. However, the author has chosen to cite examples in all sectors, but focused on the importance of productivity in the manufacturing sector, in particular. The data of higher quantum of milk, food grain & cotton in the farm sector is different from the higher productivity of milk/cattle, food grain & cotton/hectare.
Historically, the human being is constantly chasing revolutions one after another and approached to the present day Revolution – Industry 4.0. In the process, human being as an individual and the organizations as a whole transformed to a great extent translating into comforts, lifestyle; and also meeting the ever-increasing global demands in the form of quantity, quality, and services for varieties of products.
The attempt has been made to decode the term productivity in relation to supporting terms like Efficiency, Machine Interference, Machine & Labour productivity, Capacity utilization, Productivity Index and Multi-Factor Productivity (MFP).
The methods of production have been described. ASSEMBLY LINE system of production along with the ROBOTS have been highlighted as the finest gifts of industrial revolutions 2 & 3. It has certainly revolutionized the specific industry & the units of the industry but resulted in substantial labor rationalization. Hence, the suggestion is the selective application of ROBOTS in the industry.
Further, the presentation has attempted to express the importance of individual productivity and finally, its conversion into the organizational & national productivity and thus GDP. Simply one may describe it as the matter of TIME MANAGEMENT. Also, it specially addresses the wider issues of the lifecycle and how the understanding can help all in monitoring the lifestyle with the angles of education, health & experience.
However, the most important part of this book is to showcase the practical handling of issues related to labor productivity in the manufacturing industry, which is very critical and stressful with the growing size of the company. The case studies reproduced here provide only a glimpse of experiences which results in industrial turnaround and finally the TRANSFORMATION. While going through the exercise, the person managing as the Company’s head – General Manager, President or CEO need to exhibit the strength of the nerves handling the task tactfully interacting the group of workers, staff and the complete management, external agencies as a part of larger exercise of MAN MANAGEMENT & TEAM MANAGEMENT for completing the mission successfully. It is to highlight that, such herculean task accomplishments bring about the “RECHARGING” and major TRANSFORMATION in the organization through proper tools of COMMUNICATION. That is the journey, from productivity to profitability and transformation.
The author would desire to collaborate with experts from diverse industries and to join with their experience in future editions.
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Website: producti-vity.in

“Dharmo Ki Sadhna, Samanta Or Vigyan” By Ajit Deshmukh

The author is a Ph.D. in Mathematics in science faculty. He started the experience of BioEnergy Flow (BEF – it refers to breath flow entered in the body) since 1994
In the world there are many religions, and nearly 600 crore people follow some sadhana. If you observe anybody doing that, from the beginning there are some postures like washing hands and feet, taking bath, worshiping with hands, further while doing pooja, prayer/ibadat, they do some postures/mudras involving the legs, hand and rest of the body, and there’s a connection between body movements, postures & bef. I have given some postures from Hinduism, Islam, Sikhism, Christianity, Jainism and Buddhism, their routine sadhana at home or at holy places and linked them to BEF & their effects up to the last stage. Many say “sab ka malik ek” but you will find out how in this book, on the basis of experience. In this book you will also understand faith & blind faith.
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