“NUDGE– NEW SUPER TOOL FOR MARKETING SUCCESS” By Dr. MANISH ISHWARDAYAL GUPTA

We now live in a world full of technology, we are impacted by technology like media, internet, wireless blue tooth, radio frequency technologies, our behaviors are changing as we use more and more of technology, where touch and feel is more important. Combining psychology, marketing, and art with tools of scientific methods, Nudge can be made to solve the social life issues like the first mile and last mile issues. Study of Nudge puts focus on need and wants innovations and on traditional older marketing ideas. In older days advertising, USP (Unique Selling Proposition), product differentiation, positioning paid a big role in marketing plans but same is found to be ineffective in modern marketing as competitors are also following same,  the study shows that Nudge when put on older above marketing tools, same can be made more effective.

Nudge is part of a push strategy of consumer behavior marketing, consumer behavior models have studies covering pre-sales, sales, and post-sales studies, study on Nudge covers broader overall expect in sales, focusing on needs of consumers, they can be put in traditional marketing concept of 7 p's , or on value retention focused marketing.

Behavioral economics field has been growing over the year from theories Nobel Laureate Kahneman (2011), on two states of thinking of mind one being automatic and other reflective and how we do the decision making to concepts of Nudge.

Last year in 2017 Sir Richard Thaler was conferred Noble prize for economics recognition to contribution to economics via his theory of Nudge & behavioral economics and its uses in life.

Nudge theory has been widely used by governments, like President Barack Obama in the USA and Sir David Cameroon in U.K over the years since 2008, Other governments like ours in India of Shri Narendra Modi have started a Nudge team in P.M.O office, quite late who look after government policy implementation in public. The uses of Nudge has been growing in all fields of life, hence it brought me to address its uses in the field of marketing, how we or Industry are using Nudge

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Website: drmanishgupta.in

“So Who Was I ?” By Shriya Nanda

Last night she woke up terrified;

She realized it was just a dream and she would wake up absolutely fine in the morning. But, before she could fall asleep again she made sure text a few people; only to let them know how much she loves them and how much thankful she is for this life to have them with her.

And, that was when she realized: How safe her heartfelt with them that she could share her darkest truths and deepest fears.

P.S: Life certainly has got strange ways of making us realize our own truths.

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Website: Shriya

“Shyamatma” By Shyamal Choudhary

मेरी काव्य यात्रा

बचपन से ही साहित्यिक परिवेश में रहने के कारण सोच रचनात्मक रहा, लेकिन कभी सोचा नहीं कि लेखक बनने की अनुभूति भी प्राप्त होगी | बाबूजी द्वारा बालपन से सुनता आया साहित्य और रचनाकारों के सन्दर्भ में उन्होंने महाकवि दिनकर के सानिध्य में शिक्षा प्राप्त किया था | हर बालक की भांति मैंने भी अनेकों ख्वाब देखे, बहुत में सफल हुआ, बहुत में मुँह की खानी पड़ी | लेकिन जब भी गिरा बाबूजी ने एक महान पथ प्रदर्शक की तरह संभाला |

मेरे दृष्टि में वो एक कुशल सामाजिक प्रबंधक हैं, जिनसे मुझे सामाजिक रीतियों कुरीतियों का अनुभव हुआ | वहीं माँ ने अपने आंचल से मेरा मुख पोछ ये बताया कि दुःख के बाद सुख जरुर मिलेगा और इस वाक्य ने मेरे अंदर के नभ में संख नाद का कार्य किया |

जीवन की पहली कविता भी वहीं से निकली, उन दिनों बेलूर मठ की यात्रा से घर आया था, यौवन की दहलीज पे कदम रखा ही था | अन्तः प्रांगण में अनेकों तार झंकृत हो रहे थे, अकिंचन बाबूजी ने पूछा- यात्रा कैसी रही ? मैं हर्षित हो उठा और कहा बहुत अच्छी लेकिन मन में एक दुविधा है कि एक सामान्य से नरेन्द्र को भगवन का दर्शन कैसे प्राप्त हुआ !

उन्होंने ठहाका लगा कहा, ढूंढने वाले को मिल ही जाते हैं | मैं मन में तलाशने लगा.... कुछ शब्द मिले, पंक्ति बनी –

माता के कटे नख में चाँद को धरा पे देखा  !

उनके गीले गेसुवों में गंगा के धार को देखा !

पिता के मुख में सूरज की तपिश, तो प्रातः के गुहार को देखा !

बहन संग लड़ा तो बालपन के कृष्णावतार को देखा !

भ्रातृ मोह ने खूब हंसाया, वहाँ प्रेम मय संसार को देखा !

शब्दों से पंक्ति बनी, पंक्ति से वाक्य, वाक्य से काव्य और काव्य से  -  श्यामात्मा  एक काव्य संकलन, ऐसे प्रारंभ हुई मेरी काव्य यात्रा |

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Website: The Shyamal Choudhary’s Universe

"Truth & Dare - The Modi Dynamic" By Sanju Verma

What makes this book by Sanju Verma special is its eye for detail, and the in-depth and exhaustive manner in which it elaborates on every single facet of Narendra Modi's economic policies, popularly known as Modinomics, besides tracing the eventual demise of Nehruvian Socialism. She explains why Manmohanomics was never a force to reckon with. In sharp contrast, Modinomics is a powerful idea that has transcended beyond Narendra Modi---it is now a generic idea that stands for everything that is associated with good governance, inclusivity, poverty alleviation and has truly transformed India from an economy of job seekers, to one of job creators. The book answers how Demonetisation unearthed black money, why it is a game changer in terms of formalising large swathes of the informal economy, why "One Nation One Tax" via GST, needs to be lauded for its seamless execution, how the "Mudra Yojana" has truly empowered over 15 crore aspirational Indians, how e-NAM has empowered farmers, and much more. How Modinomics has laid the foundations for a 10 per cent GDP growth trajectory through innovative and sweeping measures like the Sagarmala and Bharatmala projects and the Insolvency & Bankruptcy Code, have all been analysed and explained in detail, to give readers a flavour of how Modinomics epitomises "Sabka Saath Sabka Vikaas", in more ways than one. The book also showcases how, thanks to the strategic genius of Amit Shah, BJP is today, not only the largest political organisation in the world with 11 crore members and counting, but also an election winning unstoppable juggernaut that has its eyes trained on Mission 2019 and beyond. The second part of the book which exposes the weaknesses of "Gathbandhan politics", is also a stinging critique of the failed "Raebareli-Amethi" model and explains why Rahul Gandhi's hope of becoming the Prime Minister of India is merely wishful thinking. Most importantly, this section of the book also explains why "Beti Bachao Beti Padhao" has been one of the most transformational and game-changing moves in post independent India, giving "social inclusion" a whole new dimension.




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"The Case Of The Parsons Parrot And Other Stories" By S M Ghatak

They are back. The celebrated detective and his friend – only this time, the forces that Holmes is required to pit his cerebral powers against, are not as awesome. Indeed not, it does not get more threatening than rampaging mice, parrots that swear and missing scarecrows. All of which Holmes tackles with characteristic panache (and much less success), while Watson is a loyal if not always enthusiastic collaborator. It is an excellent spoof on Conan Doyle’s stories, in his language and style, and the touches of burlesque do not degenerate into slapstick. The writer skilfully recreates the world of 221B Baker Street – its inclement weather, telegrams, blue-blooded clients, indiscretions and disguises. Doyle’s tools are used to singular effect to make this book a most enjoyable read.





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Website: https://thecaseoftheparsonsparrot.com

"फिर, क्यों उसने मना किया...?" - ओमकार चौहान

जूनून जब सिर पर हो तो मनुष्य सबकुछ भूलकर वो सबकुछ करने लग जाता है जिससे उसे संतुष्टि होती है । अब चाहें वो कार्य उसके लिए लाभदायक हो या हानिकारक उसे इसकी कतई चिंता नही होती है , और यदि जूनून किसी से किये गए प्रेम में अपमान का हो तो मनुष्य किसी भी परिस्थति से गुजरने में कोई संकोच नही करता है । यदि उसके मन की संतुष्टि के लिए उसे गलत कदम उठाना पड़ता तो वह उसे अपना लक्ष्य समझकर पीछे नही हटता है , और कभी - कभी तो वह अपने जीवन को भी नष्ट कर लेता है । चाहें ऐसा करने से उसकी समस्या का समाधान हो या ना हो । कितना अच्छा हो जब वह व्यक्ति अपने जूनून को लगातार अपने भविष्य के लिये एक हथियार की तरह इस्तेमाल करे तो निश्चित ही उसे प्रेम में किय गए अपमान का बदला भी मिल सकेगा और अपने भविष्य में सफलता भी मिल जायेगी । ऐसी सफलता जिससे वह अपने जीवन में भौतिक जगत के अनेक सुखों को भोग सकता है ।

 http://authoromkar.in/

“FALLEN TO RISE” By Bobby D’souza

Announcing the maiden release of Bobby Dsouza’s book #FallentoRise,

This is a crazy roller coaster true saga of a bankrupt, confused teen with a broken family from the streets of Mumbai -- the story of an ordinary boy who dared to tread through a whirlwind of storms, bruises & falls, wounds, hopes, and the delights of romance, heartbreak & the rise to becoming a top-notch Motivational Speaker, inspiring thousands across geographies. The story will highly resonate with people stuck in a mid-life crisis, dreaming of making it big one day! This is a behind the scenes of the glamour of the ‘stage’!

A story of hope, love & message, that will truly inspire you to live to your best with what you have created to fly high!

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Website: http://bobbydsouza.in/