“Love Tennis” By Jitender Kumar

Jitender Kumar is an aspiring author of whose, Love-Tennis is a first fiction effort. Love tennis is a romantic drama and written very smoothly yet precisely, for a first timer. Jitender seems to be a good story teller who does not let his readers wander outside his book. The language is kept simple and characters alive throughout the story.

He does not deviate from the main line of story and also points out some social issues in-between like a simple opinion that makes you think about it before you move on to the next paragraph. He does not generate false hopes in the story neither he demoralizes the reader. He keeps the characters more like how we are and how we have lived a phase of our lives.

He gives base and background to his characters right from the beginning of the story. Simplicity of each character is what keeps you connected as they become more relatable and realistic. Although this book falls under fiction category but upon reading it you realize that there was always a bit of Jatin and Priya in you. I hope author comes up with more of his work soon and we get to see his diversity.

Shop on Amazon Flipkart ShopClues and BlueRose

Website: http://jitenderkr.com/

“Chetna Ke Barah Stambh” By Seema Singh

घनघोर बारिश  मैं बालकनी से बाहर का नज़ारा देखते हुए अचानक ख़याल आया अरे उस बुढ़िया  अम्माँ  का क्या हुआ होगा  जिसे स्कूल से आते समय देखा था जो सड़क किनारे छोटे से shade मैं बारिश की वोछारो से भीगती ठंड से काँप रही थी ..बारिश रुकते ही माँ का शाल उठा कर भाग कर अम्माँ को ओढ़ा आई….

15 साल की उम्र  की सच्ची घटना है . इस बात से किशोर उम्र पर लेखिका का पहला अँकुर निकला  ओर पहली कहानी बारिश  का जनम हो गया जो बीस साल पहले नवभारत पेपर  जबलपुर से प्रकाशित हो गई ..वक़्त के साथ साहित्य मंद गति से चलता रहा समय -समय पर साहित्य , कहानियाँ , लेख , हास्य व्यंग्य के रूप मैं प्रकाशित होता रहा  पर नदी की शांत गति की तरह  , लेखन मैं संतुष्टि , रचनात्मक का भाव था पर प्रकाशित करने की हिम्मत नहीं थी ..शुरुआत तो करनी थी . अपनो का साथ ,शब्दों पर विश्वास ओर प्रकाशक का सहयोग मिला .. प्रकाशन की ललक जाग उठी ओर छोटी सी कोशिश किताब बन गई ..        

प्रथम संकलन ओर प्रकाशन  हेतु .. शुभकामनाओं की आकांक्षी

Shop on Amazon Flipkart Shopclues and BlueRose

Website: http://seemasahitya.in

“Honest Expression” By Anshudhar

The author of the book Late  Anshudhar had a great love for English literature since his childhood. By the age of nine, he was already a voracious reader and would engage in both fiction and non-fiction novels. He migrated to Canada in 1994 and established a successful trading business. Even with the demands of establishing a business in a competitive market, he took time out to peruse his love for English literature and wrote the book “ Honest Expression”. The book had a successful test launch online when it was first web published in 1998 in Canada.

He left this world in 2005 and his father, back in India, decided to publish his book and bring his dreams to fruition.

Honest Expression is a work of fiction wherein the author tries to interweave elements of human drama into a descriptive narrative. The book is centered on a man named Alex, the saga renders a glimpse into his search for passion, understandings and life experiences. The author follows an inner monologue of Alex’s thoughts and emotions, while he is in a desperate search for satisfying romantic relationship. It is a captivating drama as we see Alex change and grow while facing impediments to his romantic happiness.  The description of supporting characters, setting, actions and conversations are designed to augment the scope of the book while casting light on some social malaise. As the book concludes we see that the travails have wisened Alex, and rather than regret a moment, he has welcomed hardships as a chance to grow.

Shop on Amazon Flipkart Shopclues and BlueRose
Website: https://anshumukt.com/

“Management By Trust- Path Of Success” By M.P. SINHA

‘Management by Trust –Path of Success ‘  is based on actual achievements and real-life experiences of a Manager M. During his expansive career in upper management, Manager M was instrumental in turning around many companies from the brink of bankruptcy or shut down. He had personified many attributes of a successful manager, such as hard work, discipline, dedication, ’out of the box’ thinking, entrepreneurship, time management and led by example. He, however, believes that the foundation of his success was in imparting highest level of Motivation to the employees under him and trusting each one of them fully. He believes that trust cannot be half and has to be either full or nil. A firm believer of building strong teams, in his long career, he didn’t fire a single employee, instead, motivating the ‘bad performers’ into top performers. Reciprocally, his employees laid a lot of trust in him and never felt a need to look towards Unions. He also enjoyed full trust of his Suppliers and Customers, thus the three ‘Gods of Business’: employees, suppliers, and customers always trusted him. Having achieved this, Manager M was able to replicate his success story, over and over.



Manager M has converted his long and rewarding career of 45 years, out of which 13 years as MD/CEO of Govt.and Private sectors into 11 chapters of the book, with each chapter discussing different challenges he encountered, lessons he picked up on, and highlighting the practices that helped him come out successfully.



This book has shared the pearls about Management that Manager M learned and practiced, in his expansive career, leading him to be known as the ‘Turn around manager’ in the industry. It is written, filled with anecdotes, lest the book becomes another dry instructional book on management. His way of thinking and practicing will be highly educative for young managers to emulate.



This book will be an asset to Management Students, Junior, middle and even senior managers to mold their performance by learning from actual experience and not theoretical. It is” an effective capsule for achieving success”.



Shop on Amazon Flipkart Shopclues and BlueRose

Website: https://anshumukt.com

“Shades Of Life” By Dr Shipra Malik

Truth of Life

The bounty of life is limitless and unfathomable. Human life is bestowed with many gifts, which we sometimes acknowledge, and sometimes fail to recognize due to ignorance. Life is a varied amalgamation of contrastive shades, and that’s what makes it uncertain and hence, fascinating. The sorrows, sufferings, and despairs in life teach us valuable lessons and provide answers to our deepest, darkest fears so that we can mature into better human beings. One should never try to challenge or efface life by opposing its flow, as the joy of being carried away and rolling with the tides of time is later or sooner divulged to us. One should not try to complicate the meaning of life, rather enjoy it in its entirety. However, we live in a society which has complicated our lives by customizing it and fastening it in shackles of hollow ideologies, prejudices, and customs, which are arbitrary and make life nothing but meaningless and complex.

Shop on Amazon Flipkart Shopclues and BlueRose

Website: https://authorshipramalik.in/ 

“NUDGE– NEW SUPER TOOL FOR MARKETING SUCCESS” By Dr. MANISH ISHWARDAYAL GUPTA

We now live in a world full of technology, we are impacted by technology like media, internet, wireless blue tooth, radio frequency technologies, our behaviors are changing as we use more and more of technology, where touch and feel is more important. Combining psychology, marketing, and art with tools of scientific methods, Nudge can be made to solve the social life issues like the first mile and last mile issues. Study of Nudge puts focus on need and wants innovations and on traditional older marketing ideas. In older days advertising, USP (Unique Selling Proposition), product differentiation, positioning paid a big role in marketing plans but same is found to be ineffective in modern marketing as competitors are also following same,  the study shows that Nudge when put on older above marketing tools, same can be made more effective.

Nudge is part of a push strategy of consumer behavior marketing, consumer behavior models have studies covering pre-sales, sales, and post-sales studies, study on Nudge covers broader overall expect in sales, focusing on needs of consumers, they can be put in traditional marketing concept of 7 p's , or on value retention focused marketing.

Behavioral economics field has been growing over the year from theories Nobel Laureate Kahneman (2011), on two states of thinking of mind one being automatic and other reflective and how we do the decision making to concepts of Nudge.

Last year in 2017 Sir Richard Thaler was conferred Noble prize for economics recognition to contribution to economics via his theory of Nudge & behavioral economics and its uses in life.

Nudge theory has been widely used by governments, like President Barack Obama in the USA and Sir David Cameroon in U.K over the years since 2008, Other governments like ours in India of Shri Narendra Modi have started a Nudge team in P.M.O office, quite late who look after government policy implementation in public. The uses of Nudge has been growing in all fields of life, hence it brought me to address its uses in the field of marketing, how we or Industry are using Nudge

Shop on Amazon Flipkart Shopclues and BlueRose
Website: drmanishgupta.in

“So Who Was I ?” By Shriya Nanda

Last night she woke up terrified;

She realized it was just a dream and she would wake up absolutely fine in the morning. But, before she could fall asleep again she made sure text a few people; only to let them know how much she loves them and how much thankful she is for this life to have them with her.

And, that was when she realized: How safe her heartfelt with them that she could share her darkest truths and deepest fears.

P.S: Life certainly has got strange ways of making us realize our own truths.

Shop on Amazon Flipkart Shopclues BlueRose

Website: Shriya