About the book
This book tries to present simple but important concepts in accounts and finance necessary to run a start-up successfully. It is not intended to be part of any formal course but rather a handbook to manage the finances of a business. Finance and Accounts is a vast subject and a formal study could take some years. What we have tried to do in this book is to simplify those topics which are very essential and basic in the day-to-day running of a business. If you go through these pages and try to grasp these basic principles, there is every chance that you can master the basics of finance to run your business. You must be familiar with the Pareto principle. In most cases, eighty percent of the effect comes from twenty percent of the causes. Similarly, in running a business, twenty percent of the theories of finance and accounts are important for running eighty percent of your business. It is this twenty percent that we have tried to simplify and put across to you in this book, both in text and in a presentation. The presentation that follows the main text was given to a batch of entrepreneurs who had enrolled for a popular program designed by IIM Bangalore for ooks founders of new start-ups. The presentation was very well received.
About the author
Pradeep Swaminathan is a finance professional (CA, India; CIMA, London) with over three decades of corporate experience and has been on the Board of Directors of leading companies both in India and abroad. He was instrumental in turning around a listed company for which the company received an award from the President of India. He is now involved in a successful start-up, set up to aid small farmers. He is also a visiting faculty at IIM Bangalore’s start-up cell.
Pradeep Swaminathan is an author, whose articles have been carried in leading publications such as the Reader’s Digest and The Hindu. This is his third book. His previous book, ‘Who killed the Boss?’ exposes corporate bullying, which even though very much prevalent, is not much talked about. The fast-paced book, presented as a murder mystery, is available on Amazon and has received many outstanding reviews.
Professor Trilochan Sastry teaches at IIM Bangalore and was a former Dean there. He obtained his B.Tech. from IIT Delhi, MBA from IIM Ahmedabad, and Ph.D. from the Massachusetts Institute of Technology. He taught for several years at IIM Ahmedabad, and also at ISB Hyderabad. He has held Visiting Positions at MIT, International University of Japan and Hong Kong Institute of Science and Technology. He has established a few successful ventures. One group of them are farmer producer organizations (FPOs) with over 40,000 members. Another is a food company called Farmveda. He also founded two NGOs namely, the Centre for Collective Development and the Association for Democratic Reforms.
He was a Member of the Board, IIM Bangalore from 2006 to 2011. He is also on the board of some publicly listed companies and was earlier on the Board of NABARD. He has received several Awards including the Best Young Teacher award for 1999 from the Association of Indian Management Schools (AIMS), “Outstanding Contribution to National Development” Award from IIT Delhi in 2005, Distinguished Alumnus Award, IIT Delhi, 2012, “Young Global Leader”, 2008 by the World Economic Awards for Public Service from NDTV, CNN-IBN and TOI.
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