“23:59:59” By Sadashiv Pradhan

Sadashiv, an MBA graduate from XLRI, Jamshedpur, started writing his debut novel 23:59:59 during his college. Since childhood, Sadashiv was a passionate storyteller and a prolific writer. Even during hectic and stressful days of B-school, he did not let his love for writing fade away. 23:59:59 was conceptualized during his XLRI days where he believed that there was a story to be told! Every year approximately 2 Lac candidates attempt common entrance tests to try and get an admission in the best B-schools of India. This is one of the biggest rat races of Indian educational system in which hardly few taste success – 23:59:59 is the story of those chosen few!
23:59:59 is a raw, unapologetically honest, extremely gripping, and beautifully complex attempt of uncovering a story inside the best B-schools of India. It holds a mirror to what really happens in a B-school, it depicts MBA culture for all its hypocrisy and glory. More importantly, it sheds light on what MBA in India claims to be and what it means in the end.
The quest for true passion vs the glamour of money, the need to achieve vs the love of learning, the 'Why MBA' fake answer vs the real motivation of people to do an MBA - these are some of the ethical conundrums around which Sadashiv has wonderfully woven his story. 23:59:59 is must read for all of those who want to relive their B-school journey, for those who soon going to be a part of bandwagon, and for those who wish to experience MBA culture in India.

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